project → Diesel New Natures AW15
direction →
role → motion design
" For the launch of Diesel's new NYC flagship store in Madison Ave, FIELD created a suite of video artworks: A series of studies of how we perceive and navigate the new hybrids of real and virtual landscapes.
In six scenic films, wild landscapes reveal a substratum of CG; and the habits of our busy digital lifestyles clash with epic natural beauty.
Shot on location in Wales, film and photo shots have been augmented with in-camera visual effects, light projections, glitches and digital treatments."

Creative Direction by Marcus Wendt
Filming and Photography by James Medcraft
Design and Animation by Paul Brenner, Ryan Dzierzek, Yonni de Haar, Nicolas Nahornyj
Effects Development by Tim Bacon
Sound Design by Simon Pyke
Production by Valtteri Laihanen
Retail Design by Wonderwall
"Whatsapp Waterfall" scene.
Inside of the retail store in NYC.
"Whatsapp Waterfall" only.